HQ: Pleasant Prairie, WI
Leadership: Toby Thomas, Bill Belias, Charles Christopher
Website: sofresh.com
Opportunity: One-third of all food produced is thrown out from spoilage. SoFresh has developed an innovative mold inhibitor to reduce high-moisture food waste. The company is starting with a commercial packaging solution for bread, which sees over $1.4B in bread loaves tossed before retail.
Vision: SoFresh is building a food packaging technology platform with an initial application in bread bags. The patent-pending, film-based product uses a natural, FDA-approved ingredient to delay the onset of mold, which extends the shelf life of perishable foods by up to 4 times. Incumbent solutions require adding preservatives or utilizing costly storage technologies. Next, SoFresh is expanding the technology into fresh produce supply chains.
Status: Active
