HQ: New York, NY
Leadership: Matt Michaelson
Website: smalls.com
Opportunity: 33% of US households own a cat, as pet adoption continues to rise. Cats are increasingly considered core members of the family, with owners spending more on premium and healthy products. Smalls is building a health and wellness brand for cats.
Vision: Smalls is a direct-to-consumer brand for cats that is disrupting the premium pet food market through its high-quality, human-grade food products and customizable subscription meal plans. Delivering on quality, transparency, health and convenience, Smalls vision is to become the leading platform for premium cat products, with future plans to expand to toys, treats and litter.
Status: Active
