HQ: Greater Philadelphia, PA
Founder: Abhi Ramesh
Website: www.misfitsmarket.com
Opportunity: Almost half of all produce harvested in the U.S. is never eaten, in part because fruits and vegetables that don't fit grocery store standards or that come from surplus harvests are thrown away. Consumer packaged goods are similarly wasted due to label imperfections, short-coded packaging, and surpluses. Misfits Market applies technology to rescue this food and sell it direct-to-consumer at prices approximately 40% less than traditional grocery stores.
Vision: Bring delicious, fresh, and affordable food to people everywhere while reducing inefficiencies in the food system at a scale that creates positive and lasting impact.
Status: Active – VSV and Valor Growth (Platform)
