HQ: Danbury, CT
Founder: Charles Coristine
Website: lesserevil.com
Opportunity: The current better-for-you snack segment is filled with items that have minimal nutritional value due to being heavily processed and made with vegetable oils.
Vision: LesserEvil is a better-for-you snack brand that uses premium, minimally processed, and mostly organic ingredients and oils that allow its snacks to be as whole and tasty as possible. LesserEvil is also committed to minimizing its environmental footprint with biodegradable packaging, composting, and an energy-efficient factory.
Status: Active