HQ: Austin, TX
Leadership: Leo Resig, John Resig
Website: atmosphere.tv
Opportunity: Nearly every retail venue has TVs utilizing cable programming made for residential use. Majority of content displayed in businesses is meant for viewership with audio and traditional TV content does not enhance the customer experience at a retail or restaurant venue. Advertisers have never been able to effectively buy media to reach an out-of-home audience on TV screens and contextually target audiences by venue-type, content and geography.
Vision: New category of TV-for-business with a streaming platform focused on restaurants and retail businesses. Elevating the experience for venues and their customers with content curated and programmed for audio-free consumption.
Status: Active